Brand X-Pedition: Brand Builders Summit 2025 Campaign
Brand X-Pedition: Brand Builders Summit 2025 Campaign
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Project Summary
Project Summary
Brand X-Pedition: Brand Builders Summit 2025 was designed as more than an event. It was a universe.
As part of the creative team, I contributed to the design and execution of a multi channel campaign that transformed the summit into a space themed experience. Every touchpoint pulled the audience into a journey. Not just attending, but becoming part of something bigger.
The goal was simple. Turn attention into anticipation. Then convert it into registrations.
The Challenge
Branding summits are crowded. And most of them look and sound alike.
So the challenge was not getting attention. It was changing perception. We had to make this feel like an experience, not just another event.
The Approach
The space theme wasn’t just for aesthetics. It defined how the campaign spoke and how it showed up.
Within the team, I focused on translating that direction into actual assets. Making sure everything carried the same energy and felt connected. Nothing was random. Each piece had a role. And over time, it built momentum you could feel.
The Outcome
Over 20,000 attendees representing 100+ countries
Strong engagement across multiple channels
Cohesive and unified campaign experience
The summit wasn’t just promoted. It genuinely attracted interest and participation.
Scope and Deliverables
Design of selected campaign assets
Social media creatives and rollout support
Promotional assets
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