Turning a Moving Bus into a Moving Statement
Turning a Moving Bus into a Moving Statement
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Project Summary
Project Summary
Lerner & Rowe® needed more than visibility. They needed presence. I designed a 3D bus wrap that doesn’t just pass by, it hits you. The goal was simple. Make people feel something before they even read.
The Challenge
Most bus ads blend in. Flat visuals. Predictable layouts. Easy to ignore.
This had to do the opposite. It needed to stop attention in motion, communicate authority fast, and stay readable at speed.
The Approach
I leaned into impact. The cracked glass effect and charging bull weren’t random. They signal force, disruption, dominance. That’s what the brand stands for in a legal fight.
Then I balanced it with a clean hierarchy, lear message and faces for trust.
Everything had one job. Be understood in seconds.
The Outcome
You don’t scroll past this. You look.
The wrap commands attention even in motion. It positions Lerner & Rowe® as confident and unignorable.
Deliverables
3D bus wrap design
Full vehicle layout across all sides
Visual concept development
High resolution print ready files
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