Rebranding Olatilewa Autos International Ltd.
Rebranding Olatilewa Autos International Ltd.
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Project Summary
Project Summary
Olatilewa Autos is a Nigerian-based company involved in automobile sales, logistics, and import/export services. The goal of this project was to reposition the brand to look more structured, trustworthy, and competitive at a national level through a refined visual identity system.
The Challenge
The existing brand lacked clarity and consistency. It felt crowded, overly promotional, and didn’t reflect the scale or seriousness of the business.
There was also no clear visual system, which made it difficult to maintain a professional and recognizable brand across platforms.
The Approach
I focused on simplifying and structuring the brand.
First, I developed a clean and bold logo that reflects strength and reliability.
Then, I built a consistent visual identity system, including color palette, typography, and layout direction, to ensure the brand looks unified across all touchpoints.
The Outcome
The new identity presents Olatilewa Autos as a more professional and credible business. It feels clearer, more confident, and easier to recognize.
The brand now has a solid foundation that can scale across digital platforms, print materials, and vehicle branding while maintaining consistency.
Scope and Deliverables
Logo Design
Brand Style Sheet
Color Palette & Typography System
Visual Identity Direction
Layout and Usage Guidelines
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